B2C
Evolving Noice’s discovery experience to drive engagement and growth
TYPE
UX-UI Design
YEAR
2024
ROLE
COMPANY
UX Designer
As Noice redefined how gamers interact with live content and prepared to move from closed to open beta, the homepage needed to evolve. The goal was to create a discovery experience that made it easy for users to explore creators, jump into live gameplay, and boost creator visibility, all while supporting the platform’s rapid growth.
▪️ Team
Product manager
UX Designer (me)
Developers
▪️ Context
Noice is a live-streaming platform for gamers that transforms passive viewing into an interactive experience. It features a card game that lets you predict actions in real-time while enjoying content from your favorite creators.
▪️ The challenge
Balance
How could we balance game elements, stream content, and creator visibility without overwhelming or confusing new users?
Transition
How could we make the shift from closed to open beta feel familiar, but still fresh and exciting?
Differentiation
What makes Noice distinct in a competitive streaming space, and how do we highlight that while maintaining usability and familiarity?
Engagement
How could we make the homepage feel more inviting and increase impressions?
▪️ Outcomes
The solution increased engagement by introducing a familiar, intuitive discovery flow that helped new users find content more easily.
Created adaptable discovery flows that supported fast iteration as Noice transitioned from closed to open beta
▪️ My Role
Owned the end-to-end process including discovery, ideation, iteration, and supporting developers with implementation.
Uncovered insights and translate concepts into the new redesign to gain alignment and drive decision making.
Defined information architecture and user flows.
Created interaction, Visual design, Prototyping.
▪️ Discovery
As the product was evolving rapidly, we needed clarity on what users truly valued, what frustrated them, and where the biggest opportunities were.
Understanding the landscape
▪️ What I did
Competitor analysis
I conducted competitor research to better understand the broader market landscape.
User feedback
I took a closer look into user feedback we had received from our community on Discord
Workshops
Conducted workshops and kickoffs to explore ideas and to define design strategy
Workshop, ideation, user mapping
Discovery workshop, ideation, user mapping