B2C

Noice app designs

TYPE

UX-UI Design

YEAR

2024

ROLE

COMPANY

UX Designer

Overview of my design work at Noice

▪️ Team

Product manager
UX Designer (me)
Mobile developers

▪️ Context

Noice is a live-streaming platform for gamers that transforms passive viewing into an interactive experience. It features a card game that lets you predict actions in real-time while enjoying content from your favorite creators.

▪️ Problem

Enhancing Mobile User Experience to Support Growth
With ~50% of our users accessing the product via mobile, it became clear that the responsive web experience wasn’t meeting their needs. As the user base grew, we prioritized delivering a seamless, native app experience that met expectations and aligned with familiar mobile patterns.

▪️ My role

I was responsible for the end-to-end iOS app experience, bringing the desktop experience to life on mobile. While working closely with the Product Manager, engineers and designers, I designed the app's navigation, content discovery, subscription features, and notifications.


Conceptualisation • Competitor analysis • User flows and structure • UI and micro-interactions • Prototyping (flows and interactions) • Dev handoff

▪️ Links

The mobile app is available in the Apple App Store

Discovery

Discovery page

The page is designed to help viewers discover new creators and games, boost creator visibility, and highlight game specific moments that users want to engage with. I worked closely with product manager, engineers, designers and marketing to define the feature strategy, ensuring it enables users to quickly find and watch live streams while engaging with creators.

Monetization

Subscriptions

I designed the end-to-end flow for subscriptions, enabling loyal viewers to support their favorite creators. The Sub and Sub Gifting feature is one of the most significant methods for creators to monetize their content.

Design System

Defining Messaging patterns

Provide clear guidelines and best practices for notifications and messages component within the app and across the web platform.

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Noice, Platform discovery • B2C

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